Searching Google is so easy that no one gets taught how to go about it. You just start searching and go on searching and searching until someday you realize you are a pro. Unconsciously, there are certain search principles that you just understand and take into consideration while searching. For example;

  • All search terms matter
  • Unnecessary words limit a search
  • Synonyms give different results
  • Search terms are not case sensitive

Let’s consider searching for jobs in the city of Philadelphia. Which of the entries below will be the most appropriate?
–Searching for jobs in Philadelphia
–Jobs in Philadelphia city
–city of philadelphia jobs
–Jobs Philadelphia
–I want to find jobs in Philadelphia

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